The purpose of this Privacy Policy (“Policy“) is to provide you with information about our privacy practices. The Policy sets out the purposes for which we collect and use your personal information, describes the circumstances under which we share your personal information, and explains how to exercise your rights with respect to your personal information.

This Policy applies to the processing of your personal information by Keak AI, Inc (“Keak“, “we“) when:

• You visit our website at www.keak.com or our other websites on which this Policy is posted («Website »);

• You create an account with us through our Website;

• You communicate with us via email, live chat, on our Website or on social media platforms

In connection with our digital advertising activities, including the use of cookies.

In accordance with the principles and guidance published by the Digital Advertising Alliance, this Policy also contains information regarding our use of interest-based advertising and tracking technologies for this purpose. Learn more about how we use cookies and tracking technologies and about how we use interest-based advertising below.

1. What is personal information?

Personal information is any information that relates to an identified or identifiable individual. This includes information such as a name, home address, e-mail address and telephone number, as well as an IP address and other information specific to the physical, physiological, genetic, economic, cultural or social identity of individuals. Information about a company, such as its name or physical address is not considered personal information as defined by law.

We collect certain personal information through the use of cookies and tracking technologies such as web beacons or web beacons. Cookies are text files that websites send to a visitor’s computer or other device connected to an Internet network to uniquely identify the visitor’s browser or to store information or settings on the browser. Their purpose is to facilitate your navigation and to offer you personalized services by collecting information as you visit the Website, for as long as the cookie is valid. Learn more about how we use cookies below.

Personal information includes information collected about you through cookies and tracking technologies such as beacons, flash cookies, GIFs, embedded scripts, browser ETags/caches, overall software development and web pixels.

Some of the personal information described in this Policy may not be recognized as such under applicable laws and our obligations with respect to such personal information may be different. This Policy is made available to you for transparency purposes.

2. What personal information do we collect and for what purposes?

We collect your personal information to carry out our business activities, including interest-based advertising, to allow you to purchase, to subscribe to our mailing lists or otherwise use our Website.

For example, we collect your personal information when you place an order, make an online purchase, subscribe to our newsletter mailing list, submit your contact information and curriculum vitæ for employment purposes, submit a comment or question to customer service, enter a contest, submit or post text, images, videos or audio content, information, content or other materials through the Website and our social media accounts such as Facebook and Instagram.

The table below provides you with a detailed account of the personal information we collect and the purposes for which it is collected.

Purposes Explanation To create and administer your account with us, including the management of your orders. Online, we collect the following personal information to create your account with us: ·     First and last name ·         Email address ·         Phone ·     Mailing address ·     Language preference ·         Order history ·     Subscriptions You can proceed to the opening of a Keak account and we collect the following information to do so: ·     First and last name ·         Email address To allow you to purchase our products. Online, we collect personal information about your order, such as the products ordered, billing address, payment method. We also collect information about your account with us, such as your first and last name. To allow you to make online purchases by credit card, we use Stripe as a third-party for credit card processing. Although we do not have access to this information, you will need to provide your credit card number, expiration date and the three (3) digit code provided on the back of the card to make a purchase. To respond to your requests, questions, comments and suggestions whether it be done via phone, email, a contact form on our Website, our social media or Facebook Messenger live chat found on our Website. To respond to your request, we collect any personal information that you share with that request, such as your name, email, message content and publicly available information about your social media accounts. When you contact us internally by phone, we collect any personal information you share that allows us to respond to your request. Calls are not recorded. To distribute our newsletter, communicate with you regarding our products and manage your subscriptions to our newsletter If you decide to subscribe to our newsletter, we will collect your email address. You can unsubscribe at any time by using the link in the emails that include our newsletters or by contacting us at: support@keak.com To administer our online services and make them available to you. When you use the Internet, certain personal information about you or your devices is created automatically. This information may be collected through cookies and used to provide us with aggregate data. We collect the following information: ·        Technical logs, IP address, browser type and configuration, operating system, number of visitors, page views, geographic location, language preferences and device information. To manage the performance of our Website and to ensure its security. We collect traffic data, conversion data, preferences, page views and the website of origin. To deliver interest-based advertising on the Internet, including offering relevant products through ads to visitors who return to our Website and to those who may potentially interact with us. By collecting the following information, the advertising you receive will be focused on the products you are interested in, and you will not forget any items in your shopping cart: ·        Product preference information, product search history, products shared with friends, products compared, product categories visited, products added to wish list. To allow you to apply for a job with us through an online application form. Thank you for considering working with us! When you submit your job application, we collect the following information to help us evaluate your candidacy: ·         Last and first name ; ·        Date of birth ; ·        Spoken and written languages ; ·        Information with regard to your procession of an automobile and driver’s licens ; ·         Email and mailing address ; ·        Home and cell phone numbe ; ·        Availability ; ·        Educational background ; ·        Work experience ; ·     References ; ·     CV and cover letter.

We use cookies and similar technologies to enhance and facilitate your interaction with our Website and to provide you with a personalized experience. For example, cookies allow you to avoid having to log into your account each time you browse our Website, save items you add to your shopping cart throughout your visit to our Website, and generally ensure the proper functioning of our Website. In addition, cookies allow us to personalize your experience by helping us better understand your interactions with our Website. In addition, when you receive an e-mail from us, we may use cookies to track your interactions with the email to know, for example, whether you open the e-mail and how you interact with it.

How do cookies interact with your devices?

When you visit our Website, we ask your browser for permission to store cookies on your computer. Most web browsers are set to accept cookies by default, but you can usually adjust your browser settings to remove or reject unwanted cookies.

It is up to you to decide whether or not to accept cookies and you can change your mind at any time. To learn more about managing your cookie settings, please click here. Some cookies are necessary for the proper functioning of the Website. Deleting them may result in navigation difficulties, as well as the inability to subscribe to online offers.

We use first-party and third-party cookies on our Website. Some of these cookies will remain on your computer or device only for the duration of your session on our Website, while others may survive for up to twenty-four (24) months unless you delete them.

What kind of cookies do we use?

In the table below, you will find the categories of cookies we use.

Please note that we also use cookies from third-party applications, including social networking services, such as Facebook, Instagram, Pinterest and LinkedIn to allow you to share our content with your friends and networks. These cookies may track your browser on other websites and profile your interests. This can impact the content and advertising you see on other websites you visit. They do not allow us to access your social media accounts. To learn more about interest-based advertising, read our complete policy.

Category of cookies The Use of these Cookies Strictly necessary cookies These cookies are vital to the proper functioning of our Website and cannot be disabled in our systems. They are generally set only in response to actions you take, such as requests for services. Strictly necessary cookies are generally connection cookies, session identification cookies, language preference cookies and security cookies. Functional cookies We use these cookies to store your settings and preferences. For example, we may use these cookies to remember your language preferences and consents Analytics cookies We use analytic cookies to generate and aggregate statistical data about the traffic and behavior of our Website users. This information allows us to understand, measure and improve the performance of our Website. For example, we use Google Analytics to determine how visitors navigate our Website, including the number of visitors, where they came from on the web, the pages they visited, and the time they spent on our Website. We also use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp’s servers. This allows us to determine whether a newsletter message has been opened and how you interact with the links. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type and operating system). This information cannot be attributed to a specific recipient. It is used exclusively for the statistical analysis of our newsletter campaigns. The results of these analysis’ can be used to better adapt future newsletters to your interests. Targeting /Advertising Cookies We and our advertising partners use cookies to deliver ads and marketing materials to you that are better suited for your interests and to track the effectiveness of our advertising campaigns, both on our Website and on other websites and social networks. Advertisers may also use cookies to profile your interests and show you related ads on other websites. We also use performance/analytical cookies to understand our marketing cookies and limit the number of times you see an ad, measure the effectiveness of our marketing campaigns, and adjust content. For more information about the targeting and advertising cookies we use, read our full policy.

4. What is interest-based advertising and how do we use it?

Given that they are intended to enhance and personalize your experience on our Website, we use cookies and other tracking technologies to collect information about your preferences and interests so that we can deliver ads and marketing campaigns tailored to your interests.

Without interest-based advertising, you would still be subject to ads as you browse the web. However, these ads would not be personalized to your preferences and interests. In simpler terms, they would be less relevant to you and less effective for us.

Here are some examples of how we use interest-based advertising:

Facebook and Meta Platforms – We use the Facebook tracking pixel to identify visitors for personalized advertising purposes. These cookies allow us to serve relevant ads about our products to repeat visitors on our Website and to those who may re-engage with our Website. This way, you will be able to see advertisements about products that interest you and you won’t forget an item in your shopping cart. In Facebook advertising campaigns, the use of advanced auto-matching allows Facebook to collect hashed customer data (e.g., email addresses) on our Website during processes such as checkout, account opening or registration. Hashing is the process used by Facebook to transform data for security purposes. Facebook can then use the hashed identifiers to better match people who visit our website with those on Facebook, which can lead to more targeted suggestions from our Facebook campaigns and expand our personalized audiences. The Facebook pixel uses a secure “https” connection, so that all data transmitted by Keak reaches Facebook’s servers securely. This Policy describes the information Meta Platforms uses to process and operate Facebook, Messenger, Instagram, and other features and products offered by Meta Platforms Inc.

Google Ads – We use Google Ads and Google DoubleClick to serve ads based on your browsing history and search queries. We also use Google AdSense to test the effectiveness of advertising across multiple channels. In addition, we use the Remarketing feature of Google Ads to show website users on other websites in the Google Ads network (e.g., in Google Search or on YouTube, “Google Ads” or on other websites) ad displays based on their interests. To do this, we analyze how you interact as a user of our Website so that we can show you ads directed to other websites, even after you have visited our website. To enable us to perform this analysis, Google stores cookies on your device when you visit Google Services or websites in the Google Display Network. You can block the display of certain ads by following the steps on this page.

We may also use the following Google Analytics advertising features:

– Remarketing with Google Analytics;

– Reports on impressions on the Google Display Network;

– Demographic and interest reports from Google Analytics;

– Integrated Services that require Google Analytics to collect data for advertising purposes, including collecting data via advertising cookies and identifiers.

For more information about how Google uses information collected through websites or applications that use their services, including ours, please click here.

Keak – We also use cookies such as Keak that collect behavioral data to improve the conversion rate of our website.

Microsoft Ads – Microsoft collects your data through your interactions with products. You provide some of this data directly and Microsoft obtains other data by collecting data about your interactions, usage and experiences with its products. The data Microsoft collects depends on the context of your interactions with Microsoft and the choices you make, including your privacy settings and the products and features you use. Microsoft also obtains data about you from third parties. For more information, see the Microsoft Privacy Statement.

Clarity – We use Clarity, a technology service that helps us better understand our users’ experience (e.g., the time they spend on one page or another, what links they choose to click on, what users like and dislike, etc.) and it allows us to build and maintain our service through user feedback. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to view our Website. Clarity stores this information on our behalf in a pseudonymized user profile. Clarity is contractually prohibited from selling the data collected on our behalf. For more information about Clarity, see their Terms and Conditions.

5. How can you manage your cookie preferences?

You can manage your cookie preferences through your browser by uninstalling and blocking certain cookies. Click on your browser in the list below for instructions (this list is not exhaustive).

• Google Chrome

• Firefox

• Safari

• Microsoft Edge

• Opera

• Brave

You can install the Google Analytics Opt-out browser add-on, which prevents JavaScript (ga.js, analytics.js and dc.js) from sharing information about visitor activity with Google Analytics. For more options to disable Google Analytics data collection, please visit this link. For more information about Google’s privacy practices, please visit the Google Privacy Policy and Terms of Service.

To learn more about why you see an ad, how to control and/or opt-out of marketing cookies and tracking technologies for interest-based advertising, please visit the Digital Advertising Alliance of Canada’s website for more information about AdChoices tools. You can also visit Google Ads.

Some of the cookies we use are essential or strongly recommended for use of our services and you may not be able to access or use all of the services without them.

7. How is your personal information kept safe?

We use industry standard methods to protect personal information that may identify you, including our choice of trusted service providers. If you purchase products from us, we use payment processors that are PCI DSS compliant. This means they must meet certain security standards to process your credit card information. You must also ensure the security of your data by using a secure Internet connection and passwords, for example.

You have certain rights regarding your personal information, including the right to:

• Access your personal data

• Correct any inaccuracies in your data

• Request deletion of your data

• Restrict processing of your data

• Object to processing of your data

• Withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us at: support@keak.com, rafayel@keak.com, eamonn@keak.com.

8. How long do you keep your personal information?

We retain personal information for as long as it is needed for the purposes for which it was collected, and for any other authorized related purposes, except where retention is required or permitted by certain applicable laws. For example, some cookies will only remain on your computer or device for the duration of your session on our Website, while others may survive for up to twenty-four (24) months unless you delete them.

1. Third-party sharing

We may share your personal information with the following third parties for the purposes described in this Policy:

• Service Providers: We share data with service providers who help us operate our website, process transactions, and deliver services (e.g., payment processors, hosting providers).

• Business Partners: We may share data with our business partners for joint marketing activities or product offerings.

• Legal Requirements: We may disclose personal information if required by law or in response to valid requests by public authorities.

We ensure that any third parties we share your data with adhere to similar privacy standards and only use your data for specified purposes.

1. Legal bases for processing your personal information.

We process your personal information based on the following legal bases:

• Consent: When you have given us explicit permission to process your data.

• Contract: To fulfill our contractual obligations to you.

• Legitimate Interests: For our legitimate business interests, provided they do not override your rights and freedoms.

• Legal Obligation: When we are legally required to process your data.

You can withdraw your consent at any time by contacting us at: support@keak.com, rafayel@keak.com, eamonn@keak.com.

If you have any questions or concerns about our privacy practices or this Policy, please contact us at: support@keak.com, rafayel@keak.com, eamonn@keak.com.